OOHMAA - An examination of New Zealand’s Media Performance & Out of Homes Role

One of the key challenges that marketers face is proving the effectiveness of their advertising and the channels they are using.

In a New Zealand first, OOHMAA has partnered with Analytic Partners to specifically look at New Zealand's media market and the role Out of Home plays.

The study is the first step in OOHMAA’s journey to illustrate Out of Home's effectiveness and necessity as a channel - it will answer three key questions;

• How Out of Home amplifies other media

• How effective Out of Home campaigns are vs those that have no Out of Home

• How creative impacts campaign effectiveness

Full results of the study can be found here.