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How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold Hardcover – March 15, 2022

by Maria Brito (Author)

4.7 190 ratings

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Axiom Business Book Award Winner in Entrepreneurship Category

Learn to make creativity work for your career.

Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and innovation.

There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today’s most precious skill.

How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the business world and beyond. This timeless guide promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneurs—as well as Maria’s own—accessible and actionable for you to take the power of their ideas to the next level.

In How Creativity Rules the World, you will learn how to:

Overcome limiting thoughts and dispel myths about creativity.
Unleash creativity through concrete data, historical passages, and examples of modern entrepreneurship.
Develop timeless habits, principles, and tools that worked six centuries ago and continue to work today.
Employ creativity in an everyday context to produce extraordinary results.

With revealing studies and stories spanning business and art, this book is a deep dive into history, culture, psychology, science, and entrepreneurship; analyzing the elements used by some of the most creative minds today and throughout the last 600 years.

Contemporary art curator and founder of The Groove, Maria Brito discovered the power of creativity when she transitioned from being an unhappy Harvard-trained corporate lawyer to a thriving entrepreneur and innovator in the art world. After applying the principles in How Creativity Rules the World to her own business, Maria started teaching them to hundreds of people, ranging from entrepreneurs to artists to CEOs. Proven by her students’ creative successes, Maria will guide you to strike gold with your ideas as well.

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From the Publisher

3-D cover with "Master Creativity to Benefit Your Career and All You Do"

Businesses need to get noticed, marketers want to sell more, artists long to create impact, and entrepreneurs look for ways to surprise and delight their customers.

But most people fail at these endeavors because they don't know how.

Maria Brito is a contemporary art advisor who has worked with Oscar-winning actors, Grammy-winning musicians, and CEOs of Fortune 500 companies. She's curated art exhibitions in three continents and was named by ARTnews as "one of the innovators who gets to shape the world."

In How Creativity Rules the World, Brito teaches that you possess a never-ending and always-renewable source you can use to make money, reinvent yourself, pivot your business, or create products and services that your clients will love and will keep them coming back.

You'll learn:

What Leonardo da Vinci, Elon Musk, and Shondra Rhimes have in common, and how you can tap into your own genius and creativity.
Practical methods that can be used to form creative ideas, concepts, and processes.
Ways to easily spot new opportunities, solve everyday problems, and invent the future at will.

Dive into the book and apply your new learnings using Maria's Alchemy Lab at the end of each chapter.

You'll grow your creative abilities and turn your ideas into gold—more compensation, bigger opportunities, and more fulfillment in your work and life.

Editorial Reviews

Review

'Creative entrepreneur Maria Brito has written a primer on how to unleash and build on our creative potential. Through fascinating case studies and her own career trajectory, she shows how innovators have harnessed their creativity through techniques like improvisation, aggregation, and juxtaposition of opposite concepts. In addition to providing useful examples of creative strategies, the book gives us an absorbing history of creative accomplishment.' -- Jeffrey Deitch Gallerist and former director of the Museum of Contemporary Art, Los Angeles

'How Creativity Rules The World is one of the most fascinating reads on how to harness our immense creative power in business and in life. Maria Brito does a brilliant job, with candor and humor, at demonstrating that we all have everything we need to become innovators, disruptors and changemakers.' -- Catherine Levene President, Meredith Corporation

'Interesting, revealing and soulful, 'How Creativity Rules The World' brings something powerful to those who are already creative and to those who want to improve their creativity and their ideas' -- June Ambrose Creative Director, Puma

'Maria Brito has crafted a first-rate guide to creativity that explodes the many myths about the topic and places this elusive ability within anyone's grasp. If you're looking to get unstuck, this is a book for you.' -- Daniel H. Pink #1 New York Times bestselling author of WHEN, DRIVE, and A WHOLE NEW MIND

'Not an artist or an entrepreneur? Not a problem. We all have original ideas, and this user-friendly guide shows how to access them and put them to work.' -- People Magazine

'Punchy look at the mindsets and skills necessary for innovation.... Those looking to spark some creativity will find this worth a look.' -- Publishers Weekly

About the Author

Maria Brito is a New York-based contemporary art advisor, author, and curator. She is a Harvard Law School graduate, originally from Venezuela. Brito was selected by Complex Magazine as one of the 20 Power Players in the Art World and she was named by ARTNEWS as “one of the innovators who gets to shape the art world.” She has written for publications such as Entrepreneur, HuffPost, Elle, Artnet, Forbes, Cultured Magazine, Departures, Goop, and The Gulf Coast Journal of Literature and Fine Arts from the University of Houston, Texas.

Maria has curated art exhibitions in three continents and also created and hosted The "C" Files with Maria Brito, a TV and streaming series for PBS's station ALL ARTS.

For several years, Maria has taught variations of her creativity class in companies and also designed and launched Jumpstart, a comprehensive online program on creativity for artists, freelancers, managers and entrepreneurs based on years of practical work, research, and observation in both the worlds of business and art.

She lives in New York City with her husband and two sons.

Product details

Publisher ‏ : ‎ HarperCollins Leadership (March 15, 2022)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 1400235383
ISBN-13 ‏ : ‎ 978-1400235384
Item Weight ‏ : ‎ 1 pounds
Dimensions ‏ : ‎ 6.3 x 1.15 x 9.35 inches

Best Sellers Rank: #672,711 in Books (See Top 100 in Books)
- #202 in Business of Art Reference
- #507 in Popular Psychology Creativity & Genius
- #2,045 in Creativity (Books)

Customer Reviews:
4.7 190 ratings

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Maria Brito

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Maria Brito is an award-winning New York-based contemporary art advisor, author, and curator. A Harvard graduate, originally from Venezuela, Brito was selected by Complex Magazine as one of the 20 Power Players in the Art World and was named by ARTNEWS as one of the visionaries who gets to shape the art world.

She has written for publications such as Huffington Post, Elle, Forbes, Artnet, Cultured Magazine, Departures, and the Gulf Coast Journal of Literature and Fine Arts from the University of Houston, Texas.

For several years, Maria has taught her creativity course in companies she also launched “Jumpstart”, an online program on creativity for entrepreneurs based on years of research and observation in both the areas of business and art.

In 2019 she created and hosted "The "C" Files with Maria Brito", a TV and streaming series for PBS's new station "ALL ARTS".

Maria and her projects have been featured extensively in national and international publications including The New York Times Style Section, T: The New York Times Magazine, The Wall Street Journal, The Huffington Post, The Financial Times, W Magazine, ELLE Magazine, Harper’s Bazaar, Time Magazine, New York Magazine, The New York Observer, The Daily Beast, The Economist, Interview Magazine, VOGUE Italia, VOGUE Mexico, VOGUE Latin America, VOGUE Brazil, VOGUE China, VOGUE.com, ELLE Décor Spain, Departures, Forbes, Blouin ArtINFO, Hamptons Magazine, Condé Nast Traveler, Architectural Digest, Modern Luxury, Refinery29, goop, Billboard, Marie Claire Australia, Marie Claire Spain, Allure and more.

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4.7 out of 5

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Lauren Adelaar

A must read for young people

Reviewed in the United States on April 26, 2022

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I've followed Maria Brito for some time, finding her story inspiring and relatable, so of course I was eager to buy this book when released and what a rewarding read it has been. Like Maria, I was steered toward a more traditional life path, doing well enough in school to then go to MIT to then attain a good, stable and reliable job. After the years of studying I found myself questioning why I was where I was and realizing that the learning and conditioning taught me what to think instead of how to think. I'm sure many find themselves in the same autopilot situation and that we could all live more fruitful and fulfilled lives if we learned to tap into our own individual creativity and think and feel for ourselves. Thankfully, Maria has provided an excellent resource to guide us through this process from years of figuring it out on her own terms.

Each chapter is structured around a specific habit, tool, or practice aiding in the creative process with examples of how such a practice was or is utilized by historic or present-day figures in the art and business world. Sections end in an "Alchemy Lab" with key points and takeaways listed in a digestible way. While Maria's writing style is casual and relatable creating a quick and entertaining read, the extensive research into each example figure is apparent and impressive. I especially appreciated all of the stories on female artists and business women throughout history providing women of today a lineage of success that is not highlighted enough. As someone in her 20s just beginning to think for herself, I appreciate this book and would have loved to read this earlier in my life, perhaps right before college. Maria's work is not only a guide for bringing creativity into one's career, most importantly it is a great resource for how one can go through and live life created by and crafted for oneself.

4 people found this helpful

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Craig

I've been waiting over ten years for this book

Reviewed in the United States on May 7, 2022

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As a gallerist, I have shown in fairs all over the world--and you meet a lot of people who call themselves art advisors and consultants. Most are forgettable. I still remember the day however when Maria walked into my booth in Miami ten years ago during Art Basel; I just remember looking up and seeing this luminous smile as she surveyed the work in my booth. I knew there was something immediately that set her apart from everyone else. You know the "it" factor in someone when you see it. And it had just walked into my small 300 sq ft booth in Miami.

Maria's passion, drive, endless curiosity and boundless energy stayed with me long after our brief meeting ended. This was the mind of a true creative genius. Whatever she has, I remember telling myself, needs to be bottled--or at the very least memorialized in print so the rest of us can learn how she does it.

And now after ten years of waiting, my wish has been granted.

This book is what I've been waiting for and it didn't disappoint. I cannot think of any other writer who has so perfeclty provided us with blueprint for how to harness our own creativity, and realize the innate power that resides in all of us.

This isn't just a book for business owners though--it is for anyone who feels stuck in their lives or careers. Maria lays out in detail how to "reprogramm" our brains to see things that others miss and gets us on track to realize the dreams we've kept on hold for years.

And Maria gives us tools to use immediately--her anecdote about Shonda Rhimes and the "power of yes" is something I put in my mental toolbox instantly with great result.

I could go on, but just buy this book. I waited for ten years for it.

6 people found this helpful

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Ed M

How to be more creative

Reviewed in the United States on April 10, 2022

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This is an excellent book which prods you to enhance your creativity. The best part of the book to me was the many examples of artists .who were at first unsuccessful but changed their style and approach, leading to great successes. Piet Mondrian was a good example. The book also features famous businessmen who made what the author characterizes as a “pivot”. Both Elon Musk and the inventors of Play-Doh are compelling examples of how these changes resulted from enhanced creativity. The author gives many end of chapter suggestions for enhancing your creativity. Some of the keys are using your intuition, watching for changes in the marketplace or in customer behavior, being open to change, learning from others, and having a diversity of interests. I found this to be a compelling book for helping you be more creative by forcing you to take a broader view, rather than sticking in the same old rut.

One person found this helpful

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Rita Black

Best book on cultivating your creative instinct!

Reviewed in the United States on March 16, 2022

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If you are looking for a book to jolt your creative juices into inspired action--look no further than Creativity Rules the World. Packed with entertaining stories that span history, facinating insights into the inner working of creativity in the mind all backed up with powerful research--Maria Brito has done an artful job of educating, entertaining and inspiring the reader. After finishing this book I feel like the creative spark in my own mind has been ignited and a door that had been closed has been flung open wide--I feel ready to apply the habits and tools I learned in this book to both my business and personal lives. Thank you!

5 people found this helpful

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Enriquillo Amiama

A must-read for anyone who wants to turn their ideas into gold!

Reviewed in the United States on March 27, 2022

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I was waiting for the new bestseller by María Brito.

More than reading, I have been studying it. Yes, looking, because from the first page, it caught me, and I discovered that it is a gold mine.

I read, highlight, annotate and stop at each Alchemy Lab at the end of each chapter to think, string together ideas, and immediately put them to work.

Demolishing myths and explaining from its origins what creativity is and its relationship with business, María Brito brings us an intense, didactic, and fun book.

Each chapter is a motivating challenge.

It helps us awaken our creative capacities and maximize them with the contributions that María gives us from her experiences and from the people, entrepreneurs, and artists who teach us what can be achieved when we exercise and develop a creative mindset.

This knowledge can lead us to success in any biz!

2 people found this helpful

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Linda

I’m a fan

Reviewed in Canada on October 5, 2022

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I’ve been getting Maria Briton’s newsletter for some time and find it insightful. Love this book. I am an artist. I have struggled at different moments and gave in to the pressure to offer business to business services. I have ignored my intuition. No more! Because now I know I’m not alone. And I feel on the cusp of doing my best work yet.

andrew salgado

Impassioned Manifesto on Cultural Creativity

Reviewed in the United Kingdom on April 26, 2022

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What do Instagram, Leonardo DaVinci, intuition, and powerful CEOs have in common? A lot more than you might think, actually. Creative powerhouse @mariabrito_ny does a brilliant job throwing a multitude of examples at the reader in a way that is clear, coherent, concise and also wildly inspirational. As she says at the end of this exploration of what it means to channel your creativity: “keep coming back to these pages when you need a boost.” For artists, but not just ‘for artists’, Brito scours the creative, historic, personal, and professional landscapes to show just how creativity really is at the nucleus of our world. My favourite sentence, (triple underlined and dog-eared) “when artists create new worlds, they are free to play with any aspect of it.” 💥 a big fat 5/5 🌟🌟🌟🌟🌟

Barbara

“Un no deve diventare un si”

Reviewed in Italy on April 20, 2022

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Un libro bellissimo che si legge in maniera scorrevole e che sprona ad essere creativi in ogni campo. Maria Brito e’ molto abile a tenere alta l’attenzione ed espone esempi pratici di personaggi che grazie alla creatività e alla tenacia hanno creato dei business.
Stupendi i laboratori a fine capitolo..ho tradotto tutto il suo libro ancora prima che arrivasse avendone ricevuto una copia via email e lo rileggo ogni sera come un mantra..sto seguendo il suo corso online e grazie a lei sono molto motivata a realizzare il mio sogno!grazie Maria Brito

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Philipp Knoll

Hads-On Inspiration

Reviewed in Germany on April 12, 2022

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Wenn ihr auf der Suche nach Inspiration aber auch nach hands-on Tips seid um euer Business mit voran zu bringen, ist dieses Buch von Maria Brito die absolut richtige Wahl!
Um es besser einordnen zu können sei gesagt, dass ich auch viele Bücher wie z.B. von Gary Vaynerchuck, Tim Ferriss oder Oren Klaff gelesen habe.
Optisch ist das Buch ein richtiges Highlight! Es ist auch im englischen Original gut verständlich, einfach und angenehm zu lesen. "How Creativity Rules The World" bietet eine gute Kombination aus Inspiration, Anekdoten und umsetzbarem Know-How.
Ich kann euch dieses Buch absolut empfehlen. Hat bei mir bereits einen Stammplatz im Bücherregal!

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Diane

A unique way to live your creativity!

Reviewed in Canada on March 30, 2022

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A totally unique way of looking at creativity. If you want to deepen your life experiences every day this is an inspirational read.

I have been reading "How Creativity Rules the World" every evening before sleep. I wake up creating in my mind. My creating has shifted 180 degrees.

Maria Brito has inspired me in ways that I have not yet experienced.
Persian Buttercups was painted while reading your book.

Thank you,
Diane - Artist/Teacher

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